THE NORTH FACE

Sustainable branding is a particularly pertinent issue for outdoor apparel brands because of the impact production has on the environment and the consequential damage to the sports’ arenas.

Patagonia has been the leader of sustainable branding before sustainable branding was even conceived. In this film The North Face, another salient outdoor brand that creates such great gear, present their sustainability programme.  The film is really enjoyable and gives a genuine insight into The North Face production process and factories. 

The film is directed by Renan Ozturk, his films are mind blowing... go to his Vimeo page here.

The North Face have a dedicated page for their sustainability programme www.expeditionsustainability.com.

ICELAND: A SKIER'S JOURNEY

Arc'teryx are, in my opinion, pushing the limits of outdoor apparel and branding better than most, it comes has no surprise that they produce their gear with the same manufacturer as Rapha cycling.

Iceland: A Skier's Journey follows a similar format to a lot of the best films being made right now, but I think this video does it better than I've seen before. The story is beautifully told and ties perfectly with the journey that the skiers are taking, there is some incredible shots and great music (including a track from The Knife who are amazing).



Film by Jordan Manley Photography