VITSOE: MARK ADAMS

MARK ADAMS, MANAGING DIRECTOR AT VITSOE, DISCUSSES THE SUCCESS OF DIETER RAMS DESIGNS IN THE MODERN WORLD AND THE VALUES OF THE COMPANY. VITSOE IS A VISIONARY COMPANY MAKING SUPERB FURNITURE, FIND OUT MORE WWW.VITSOE.COM

DIETER RAMS WAS THE HEAD OF DESIGN AT BRAUN FOR HALF A CENTURY, HIS TEN PRINCIPLES OF GOOD DESIGN ARE, IN MY OPINION, THE WAY TO ACHIEVE SUCCESS IN DESIGN. YOU ONLY HAVE TO KNOW THAT THE PRINCIPLES ARE AN INSPIRATION TO JONATHAN IVES TO REALISE HOW POWERFUL THEY ARE. THE TOME "AS LITTLE DESIGN AS POSSIBLE" COVERING RAMS' LIFE AND WORK IS A MUST READ, GET IT AT WWW.PHAIDON.COM

MODERN DAY ARTISAN: RICKY FEATHER

Ricky Feather is the epitome of cool, producing some incredibly detailed frames with attention lavished on them at every point of production. This is my favourite film in the Modern Day Artisan series, probably just for the fact I love bicycles! I would recommend checking out more of Ricky's work at his site... http://feathercycles.blogspot.co.uk/ which includes the great Rapha collaboration which saw Ricky win the Best Road Bike at this year's Bespoked Festival in Bristol. More info on that here www.bespokedbristol.co.uk.

MODERN DAY ARTISA: SEBASTIAN TAREK

Shoemaker Sebastain Tarek is the focus of this film from the Modern Day Artisan series by Hype Beast. You can find out more about Sebastian's craft at www.sebastiantarek.com.

The film maker Chris Read has made some of my favourite recent shorts including the amazing Kick Ups with I-D magazine which pushes the boundaries of fashion in film. You can check out more of his work at chrisread.tv

MODERN DAY ARTISAN: MAX LAMB

HYPE BEAST TV AND CHRIS READ HAVE PRODUCED A SUPERB SERIES LOOKING AT MODERN DAY ARTISANS. THIS FILMS COMBINE GREAT MUSIC, ARTISTS AND SHOTS TO BE THE ALMOST PERFECT REPRESENTATION OF THE UNDERGROUND HAND CRAFTED MOVEMENT. THIS FILM FEATURES LONDON BASED FURNITURE DESIGNER MAX LAMB. EACH DAY I WILL FEATURE A MODERN DAY ARTISAN. THANK YOU HYPE BEAST AND THANK YOU CHRIS READ.

MADE : THE ENTREPRENEUR FESTIVAL : SHEFFIELD

The MADE festival has been held in Sheffield every year since 2010 and celebrates the entrepreneurial spirit of Britain. Guest speakers this year included Vince Cable, Wayne Hemingway of Red or Dead, Will Butler-Adams of Brompton bikes and Peter Jones of Dragons Den fame. It connects people and connects ideas.

As soon as I stepped off the train in Sheffield I could feel the presence of the festival and when we arrived at City Hall there was already a buzz of excitement about the event and it certainly lived up to the hype!

The speakers were varied but all had the same message: “Be confident to go out and achieve success with your business, there has never been a better time to do it!”

The atmosphere was one of passion and enthusiasm, the audience and participants were mixed socially, culturally and ideologically but there was a common ground, and that common ground was the principle that commerce is a force for good. Where else but at an event like this would two strangers stop in the street to discuss a pitch that was about to be presented in minutes to a panel of business leaders?!

 For more information visit www.madefestival.com

BROMPTON BICYCLES

The Brompton fold-up bicycle is a design classic in the truest sense. It was born out of the practical requirement for a better folding bike by the young engineer Andrew Ritchie in the early seventies, and the basic design has only been improved through better materials, geometry and components.

In this film the managing director at Brompton, William Butler-Adams, describes wonderfully the ethos and mindset at the company and accurately sums up cycling in UK cities. He is giving a talk at MADE festival in Sheffield this month which I'm really looking forward to! For more info on MADE visit www.madefestival.com.

The company has taken the bold move, and in my opinion the right move, of not forcing growth for growth’s sake or compromising quality for improved margins, as the bikes are still manufactured in the UK.

Having ridden my housemate's Brompton before it was nicked I know they are a dream to ride with a surprising amount of acceleration and top speed.



Any information on the producer and director of this film would be appreciated so they can be credited appropriately, thanks.

Nigel Cabourn by HELMSTYLE

Nigel Cabourn is the real deal when it comes to quality menswear. Here he is chatting about himself and his work. Nice work from HELMSTYLE HelmStyle

GF SMITH X OLIVER SPENCER FILM

Collaboration between the inspiration paper mill GF Smith  and the modern classic menswear brand Oliver Spencer. The film was made by Steven Mark Fisher and Sophie Pierozzi.

The quality of  Oliver Spencer is second to none and I'm sure this is because of the close links with the production.


GFSmith x Oliver Spencer from GF Smith on Vimeo.

NEW BALANCE

Representing the North West, New Balance produce some excellent footwear choices that still have running at their heart.